Brand Identity Design

I understand the importance of creating a brand identity that captures an organization's mission and values. When I set out to create the brand identity for CAASSIE (The Committee for African American Student Success in Education), I considered a rhombus shape in the brand identity because it signifies inner peace and balance, which aligns perfectly with the aspirations of CAASSIE in providing support and promoting education. Moreover, the rhombus shape represents sharing and exchange, which aligns perfectly with the mission of education.

The chosen colors, navy blue and shades of yellow and gold hold specific meanings. Navy blue symbolizes intelligence and knowledge, reflecting the commitment to academic excellence. The shades of yellow and gold represent happiness and hope, pivotal in uplifting students and providing them with promising futures. These brand identity elements embody CAASSIE's vision of equality and empowerment for all students.

Visit: www.caassie.org