About Iyobu

|Hey there!

Hi, I'm Mildred, the creative force behind iyobu. I don't just offer design services, I bring a unique approach that's all about empowering your business. With my motto, 'it's your business. brand it. market it. grow it. with iyobu,' I'm here to help your business not just survive, but thrive.

I specialize in creating captivating print and digital visual design content that is comprehensive and meticulously customized to drive awareness and engagement around your brand. This level of detail ensures that your brand is represented most effectively and uniquely.

I aim always to craft solutions that boost your success. It all starts with developing unique, consistent creative and messaging that amplifies awareness, recognition, and love of your brand.

I focus on what converts your target audience to take the desired action. Think word-of-mouth, when people advocate for your brand to others because they genuinely love it. Think brand affinity, when people discover the personal value your brand offers. A loyal base of repeat visits, customers, and requests for your services is the reward.

As your creative partner, I'm not just here to deliver a project. I'm here to ensure you feel valued and involved at every step of our journey together.

How qualified am I to help you grow your business? I kick-started my journey in product packaging design. I had a brief and very successful stint in fashion design, but print and digital design became my passion. This wealth of experience has equipped me with the skills and insights to take your brand to the next level.

This led to 20+ years with roles as a graphic designer and desktop publisher at Merrill Lynch in NYC.

I soon began managing teams at Merrill Lynch, ING Barings, Citigroup, and Sony Electronics. As VP of Marketing and Head of BrandPartners at LPL Financial in San Diego, I had the pleasure of leading a talented team of designers, copywriters, and marketers in developing branding, print, and digital marketing collateral, as well as consulting on marketing strategy as an in-house agency to LPL's over 14,000 Independent Financial Advisors.

I've now hit the sweetest spot in my career journey as a freelance creative, which aligns perfectly with my goals of offering my years of skills and experience in creative and marketing to mom-and-pop, entrepreneurial, as well as corporate businesses, while enjoying the magnificent life of a mother to a young son and daughter.

My transition from in-house corporate leadership roles to freelancing as a creative has been rewarding.

I'm thrilled about the possibility of creating something unique together. Your input and vision are crucial to our collaboration. Let's get started and bring your brand to life.

I'm eagerly anticipating our collaboration and the exciting journey we're about to embark on. Your brand is unique, and I'm excited to help it shine.