Marketplace Feature Book
In our April blog, we discuss the value of inbound marketing for micro businesses—specifically, how it allows you to market like the big guys and gals but with a lot less money. Of course you need to know how to utilize social media and your website to make people aware of your product or service, but that’s not enough anymore—you also have to be creative with your design and content. In "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World", Gary Vaynerchuk makes effective use of boxing metaphors to provide a framework for understanding the importance of creating content that will knock out the competition.
If you feel like you’re a lightweight when it comes to content marketing, Gary’s book will help you learn how to modify your social media strategies so they pack a more powerful punch. You’ll find yourself enjoying heavyweight status when you start landing Vaynerchuk “right hooks”—the knockout blows that leave your competition on the canvas and your customers cheering ringside.