Giftology

Marketplace Feature Book

"Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention"

I bet you think it doesn’t take an MBA to give a gift, but after you read "Giftology," you’ll think you’d taken a graduate course in gifting. In "Giftology," John Ruhlin frames the subject of gifting as a relationship strategy, a method to retain clients and employees, and a way to show honest gratitude. 

Gifts shouldn’t be given with the expectation of receiving something in return—that’s a no-no. Sharing is caring, and gifts should only be given because you want to share your genuine appreciation. When you give someone a gift, you’re showing you care, and that will pay off in stronger relationships, both in your personal and professional life. Gifting can help you bolster close friendships and grow your network of long-lasting business ties. "Giftology" helps you understand that gifting benefits the giver as much as the recipient. 

Ruhlin combines scientific evidence and moving personal narratives to teach the reader how to practice the art of gifting by showing:

  • A simple and useful method for following "Giftology" principles without spending a lot.
  • Why gifts that don’t cost a lot of money can be much more meaningful than expensive ones. 
  • The most opportune times for sending gifts—it’s not what you think. 
  • How to give with integrity—no gimmicks—so clients and colleagues will recommend you based on your genuine worth.

With "Giftology," Ruhlin shows how everyone—from the newest employee to the CEO—can discover the rewards that come with giving. The wealth of information he offers will leave you feeling as if you have indeed acquired your MBA in gifting.

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention