Building A Big Small Business Brand

Marketplace Feature Book

Dan Antonelli’s Building a Big Small Business Brand makes it clear that your small business brand is something you can’t afford to underestimate. In his timely book, Antonelli places special emphasis on the importance of a well-developed logo and brand strategy.

With his book, Antonelli adds his unique brand of insight to the conversation that’s at the heart of Iyobu’s business blog. In Build It and They Will Come—Developing Your Brand’s Value and Attribute,” Iyobu’s founder, Mildred Center, offers her own wisdom about the crucial importance of building your brand: “As an entrepreneur, you may be a one-person shop inundated with the daily tasks of running your business. One thing you may have overlooked could make or break your business—developing your brand.” Center agrees with Antonelli’s focus when it comes to building an outstanding brand: in “Logo Design, a Visual Representation of Your Brand Attribute,” she explains the importance of quality logo design and its role in maximizing your brand’s recognition.

Antonelli’s guidance is especially significant in light of his experience as the creative director of an advertising agency that has helped hundreds of clients develop and build successful brands and brand identities (including logos). This book provides:

  • Hundreds of sample designs
  • Several case studies featuring a variety of businesses
  • Practical instructions for many types of small businesses, including service, professional, and more


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Building A Big Small Business Brand