Connect With Prospects in a Way That Distinctly Reflects Your Brand’s Personality

Marketplace Feature Book

You know your product or service—your brand—better than anyone, so take advantage of online media to tell everyone about it in your own unique voice! Content marketing—developing content for blogs, podcasts, websites, and social media posts—provides a wonderfully personal opportunity to connect with prospects in a way that distinctly reflects your brand’s personality. Content marketing allows you to speak directly to prospects to generate interest and to existing clients to boost brand loyalty. You don’t have to be a seasoned writer to develop great content. Iyobu’s recommended book, Content Rules, by Ann Handley and C.C. Chapman, offers fantastic tips on how to write content for online platforms. If you use these tips, you’ll be amazed at how confident you become when you’re creating content for your audience.

Still hesitating about writing your own copy? You can also lean on a copywriter or editor to polish your writing. Take a look at our blog, “5 Easy Ways to Write Content That Helps Your Business Stand Out,” by guest copywriter and editor Tracey Franks.

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Content Rules by Ann Handley and C.C. Chapman