Yes, even the smallest microbusiness (from the mom-and-pop venture to the solo entrepreneur) can afford to market like the big guys and gals. We often associate marketing with print and TV ads, but effective marketing no longer depends on expensive advertising buys and media campaigns. When you use inexpensive digital tools—such as social media, Google Analytics, and platforms that make it easy for even a novice to create a website—you can focus your resources on creativity and content.
Your Brand Guide—A road map for the consistent design of your collateral that adheres to your brand standards.
Creating a brand guide is a must, not only to guide yourself but also to give direction to anyone you hire to create design work for you. A brand guide supports your goal of conveying professionalism and credibility by giving a consistent look and feel to your collateral, which leads to familiarity with and recognition of your brand.
You’ve passed one business startup hurdle by deciding on a business name. Now you must determine how that name will visually represent your brand—your next step is logo design.