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Yes, even the smallest microbusiness (from the mom-and-pop venture to the solo entrepreneur) can afford to market like the big guys and gals. We often associate marketing with print and TV ads, but effective marketing no longer depends on expensive advertising buys and media campaigns. When you use inexpensive digital tools—such as social media, Google Analytics, and platforms that make it easy for even a novice to create a website—you can focus your resources on creativity and content.