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April 06 •
2018
Your Brand Guide and Startup Marketing Essentials
Your Brand Guide—A road map for the consistent design of your collateral that adheres to your brand standards.
Creating a brand guide is a must, not only to guide yourself but also to give direction to anyone you hire to create design work for you. A brand guide supports your goal of conveying professionalism and credibility by giving a consistent look and feel to your collateral, which leads to familiarity with and recognition of your brand.
