Blog

Tracey Franks • November 05 • 2018

5 Easy Ways to Write Content That Helps Your Business Stand Out

When you think about promoting your business on the web or in marketing materials, one of the first steps to take is developing good quality content. Writing that content may seem overwhelming, but don’t overthink it. You have a product or service, you have a unique story (everyone does), and you understand how your offering benefits your customers. Start there.

As you begin to write down ideas, keep these five tips in mind:

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Mildred Center • September 19 • 2018

Pricing Infographic

Pricing that results in profitability is important for a micro business. But, how do you know if your products are priced to influence a potential customer to purchase? The answer is psychological pricing tactics. In our infographic "Charm Prospects With a Price Their Brain Can't Refuse" we present three proven psychological pricing tactics to guide you in pricing your products.

See Infographic Below

 

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Mildred Center • May 17 • 2018

Micro Businesses Can Afford to Market Just Like the Big Guys and Gals

Yes, even the smallest microbusiness (from the mom-and-pop venture to the solo entrepreneur) can afford to market like the big guys and gals. We often associate marketing with print and TV ads, but effective marketing no longer depends on expensive advertising buys and media campaigns. When you use inexpensive digital tools—such as social media, Google Analytics, and platforms that make it easy for even a novice to create a website—you can focus your resources on creativity and content.

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