Market It - Resources and How-to-tips

Oracle, in partnership with Shaw/Scott and Movable Ink, recently published a three-part whitepaper series titled “Retail Loyalty in the Midst of a Pandemic” that illustrates current...

04/16/2021 - 8:00am

Despite having many tools to optimize contact frequencies...

04/15/2021 - 8:30am

Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked...

04/14/2021 - 7:00am

Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas....

04/14/2021 - 7:00am

What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers....

04/13/2021 - 6:00am

The need for customer data platform (CDP) and ...

04/08/2021 - 9:30am

When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five...

04/08/2021 - 7:00am

What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?...

04/08/2021 - 6:00am

Conversions—those moments when a person does what you actually want them to do—are critical in email...

04/07/2021 - 9:40am

Since the Markie Awards began more than a decade ago, Oracle has given more than 400 awards to extraordinary...

04/01/2021 - 7:54pm

Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process--and not just for consumer products, but B2B services as well. Learn more in this...

04/01/2021 - 7:00am

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