GROW IT

  • The No-BS Formula for Customer Service That Doubles as Marketing

    Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of...
    Post date: Monday, August 27, 2018 - 7:00am
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  • Unanswered Calls: The Plague of Paid Search ROI [Infographic]

    Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are...
    Post date: Thursday, July 26, 2018 - 7:00am
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  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for...
    Post date: Monday, July 23, 2018 - 7:00am
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  • To Bot or Not to Bot? [Infographic]

    Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI...
    Post date: Monday, July 2, 2018 - 7:00am
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  • Are Chatbots a Good Idea for Your Business? [Infographic]

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that...
    Post date: Monday, June 11, 2018 - 7:00am
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  • How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

    Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for...
    Post date: Monday, May 21, 2018 - 7:00am
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  • GDPR as Opportunity: How to Build Tighter Customer Relationships

    GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are...
    Post date: Thursday, May 3, 2018 - 7:00am
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  • Five Ways to Successfully Promote Your Loyalty Rewards Program

    A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage...
    Post date: Friday, April 27, 2018 - 7:00am
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  • Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]

    Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious...
    Post date: Wednesday, April 18, 2018 - 7:00am
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  • Seven Tips for Using Email to Build Customer Loyalty

    Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving...
    Post date: Thursday, April 12, 2018 - 7:00am
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