GROW IT

  • Are Chatbots a Good Idea for Your Business? [Infographic]

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that...
    Post date: Monday, June 11, 2018 - 7:00am
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  • How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

    Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for...
    Post date: Monday, May 21, 2018 - 7:00am
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  • GDPR as Opportunity: How to Build Tighter Customer Relationships

    GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are...
    Post date: Thursday, May 3, 2018 - 7:00am
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  • Five Ways to Successfully Promote Your Loyalty Rewards Program

    A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage...
    Post date: Friday, April 27, 2018 - 7:00am
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  • Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]

    Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious...
    Post date: Wednesday, April 18, 2018 - 7:00am
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  • Seven Tips for Using Email to Build Customer Loyalty

    Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving...
    Post date: Thursday, April 12, 2018 - 7:00am
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  • Customer Relationships in the Age of Technology [Infographic]

    Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI,...
    Post date: Wednesday, April 11, 2018 - 7:00am
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  • How to Use Webinars to Build Good Customer Relationships

    Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees....
    Post date: Friday, April 6, 2018 - 7:00am
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  • Bitcoin Basics: A Brief History [Infographic]

    As marketers start to explore how to use Bitcoin and other cryptocurrencies, here's a primer on what exactly Bitcoin is, how mining works, and how...
    Post date: Friday, April 6, 2018 - 7:00am
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  • Three Tests That Can Save Your Marketing Personalization Strategy

    Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers'...
    Post date: Monday, March 26, 2018 - 7:00am
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