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  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will...
    Post date: Wednesday, February 14, 2018 - 7:00am
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  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are...
    Post date: Tuesday, February 13, 2018 - 7:00am
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  • Personalize Your Marketing Communications in 2018

    Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and...
    Post date: Tuesday, February 6, 2018 - 7:00am
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  • The State of Chatbots in 2018: Top Benefits and Challenges

    Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from...
    Post date: Monday, February 5, 2018 - 6:00am
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  • If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready

    Prior to last week, Crock-Pot wasn't even on Twitter--because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled...
    Post date: Friday, February 2, 2018 - 7:00am
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  • Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

    In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers'...
    Post date: Friday, January 26, 2018 - 7:00am
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  • Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

    Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same...
    Post date: Wednesday, January 24, 2018 - 7:00am
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  • Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire

    Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted,...
    Post date: Tuesday, January 23, 2018 - 7:00am
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  • How to Maintain Brand Authenticity in Today's Politically Polarized Climate

    To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you...
    Post date: Thursday, January 18, 2018 - 7:00am
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  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call...
    Post date: Monday, January 15, 2018 - 7:00am
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