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  • Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects...
    Post date: Thursday, July 30, 2020 - 7:00am
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  • Marcomms Is Different From Crisis Comms: Here's How to Handle Crises

    Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very...
    Post date: Wednesday, July 29, 2020 - 6:00am
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  • Three Ways to Make Your Digital Event as Engaging and Effective as In-Person

    As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee...
    Post date: Wednesday, July 22, 2020 - 7:00am
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  • Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

    Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your...
    Post date: Wednesday, July 22, 2020 - 7:00am
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  • Boost Your Sales With Strategic Gifting [Infographic]

    Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation....
    Post date: Tuesday, July 21, 2020 - 7:00am
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  • How B2B Leaders Can Improve Lead Generation in Their Organizations

    Lead gen is responsible for one of your company's most valuable assets--customers. But establishing an effective lead generation process is no...
    Post date: Thursday, July 16, 2020 - 7:00am
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  • How to Use Empathy in Your B2B Brand Storytelling

    Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with...
    Post date: Tuesday, July 14, 2020 - 7:00am
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  • The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]

    Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes...
    Post date: Thursday, July 9, 2020 - 7:00am
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  • Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way...
    Post date: Tuesday, July 7, 2020 - 10:00pm
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  • The Role of Customer Empathy in the Future of Marketing

    As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to...
    Post date: Tuesday, June 30, 2020 - 7:00am
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