Brand It - Resources and How-to-tips

How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust,...

01/14/2021 - 7:00am

Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have a...

01/13/2021 - 7:00am

Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries...

01/07/2021 - 7:00am

Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021)....

12/17/2020 - 7:00am

Branding and direct response marketing must work together. Marketers should therefore understand the key differences between the two so that they can employ the right blend of tactics when executing...

12/16/2020 - 7:00am

What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?...

12/15/2020 - 6:00am

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen....

11/25/2020 - 7:00am

Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy....

11/17/2020 - 7:00am

Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM....

11/11/2020 - 7:00am

The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand....

11/04/2020 - 7:00am

If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article...

11/04/2020 - 7:00am

Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice....

10/29/2020 - 6:00am

Pages