Brand It - Resources and How-to-tips

The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to...

11/05/2018 - 7:00am

Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania....

11/01/2018 - 6:00am

Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin...

10/25/2018 - 6:00am

Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand...

10/18/2018 - 7:00am

Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet....

10/18/2018 - 6:00am

WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its...

10/11/2018 - 7:00am

Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you...

10/04/2018 - 7:00am

Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?...

10/01/2018 - 6:00am

What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on...

09/27/2018 - 7:00am

Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but...

09/24/2018 - 7:00am

Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll....

09/17/2018 - 6:00am

What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?...

09/10/2018 - 6:00am

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