Brand It - Resources and How-to-tips

Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that...

02/06/2020 - 7:00am

Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers--and potential customers--are conducting searches there associated with the...

02/04/2020 - 7:00am

It doesn't matter whether you believe climate change is the great existential threat of our time. "Green" or "eco" branding doesn't always cut it. So how do we do what's right for the planet while...

01/29/2020 - 7:00am

The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony....

01/29/2020 - 7:00am

How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look?...

01/28/2020 - 7:00am

To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to...

01/14/2020 - 7:00am

Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and...

01/09/2020 - 7:00am

What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and...

01/09/2020 - 7:00am

Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking....

12/10/2019 - 7:00am

Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the...

11/21/2019 - 7:00am

Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative...

11/20/2019 - 7:00am

Launching a new product can be a lot like throwing a dart at a map--while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you...

11/19/2019 - 7:00am

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