Brand It - Resources and How-to-tips

Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal....

02/15/2018 - 6:00am

Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion...

02/09/2018 - 6:00am

Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?...

02/08/2018 - 6:00am

Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far...

01/24/2018 - 7:00am

Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels...

01/23/2018 - 6:00am

Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your...

11/16/2017 - 7:00am

The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch....

11/10/2017 - 6:00am

Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are...

11/03/2017 - 7:00am

Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet....

11/02/2017 - 6:00am