Brand It - Resources and How-to-tips

Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal....

02/11/2019 - 6:00am

Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch....

01/14/2019 - 6:00am

Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is...

01/03/2019 - 7:00am

Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many...

12/17/2018 - 7:00am

Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major...

12/10/2018 - 7:00am

Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar....

12/06/2018 - 7:00am

Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media....

12/06/2018 - 6:00am

Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one...

11/26/2018 - 7:00am

Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'...

11/21/2018 - 7:00am

How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000...

11/19/2018 - 6:00am

The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to...

11/05/2018 - 7:00am

Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania....

11/01/2018 - 6:00am