Brand It - Resources and How-to-tips

Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If...

08/05/2020 - 7:00am

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2....

07/21/2020 - 7:00am

Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand...

07/14/2020 - 7:00am

Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes....

07/09/2020 - 7:00am

Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content....

06/18/2020 - 7:00am

"Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the...

06/04/2020 - 7:00am

Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and...

05/27/2020 - 7:00am

Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly...

05/26/2020 - 7:00am

Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research...

05/20/2020 - 7:00am

There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls--as well as its own match-rate metrics. This infographic explains it...

05/14/2020 - 1:00am

Visual design is having a moment of prominence--and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers...

05/13/2020 - 7:00am

Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder....

05/13/2020 - 7:00am

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