Brand It - Resources and How-to-tips

Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'...

05/10/2018 - 7:00am

Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting...

04/25/2018 - 7:00am

Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty....

04/11/2018 - 6:00am

E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll....

04/03/2018 - 6:00am

Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status,...

03/28/2018 - 7:00am

In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one...

03/28/2018 - 7:00am

How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?...

03/07/2018 - 6:00am

Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment....

02/27/2018 - 6:00am

Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal....

02/15/2018 - 6:00am

Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion...

02/09/2018 - 6:00am

Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?...

02/08/2018 - 6:00am