Brand It - Resources and How-to-tips

Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll....

09/17/2018 - 6:00am

What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?...

09/10/2018 - 6:00am

Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?...

09/06/2018 - 6:00am

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions...

09/04/2018 - 7:00am

Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually...

09/04/2018 - 7:00am

Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads....

08/27/2018 - 7:00am

Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names...

08/23/2018 - 7:00am

Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—...

08/23/2018 - 7:00am

Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to...

08/20/2018 - 7:00am

Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids....

08/06/2018 - 7:00am

Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork....

07/30/2018 - 6:00am

Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'...

07/19/2018 - 7:00am

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