Brand It - Resources and How-to-tips

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity--it actually increases your company's profitability. Here's how....

04/15/2021 - 7:00am

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on....

04/15/2021 - 7:00am

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity--it actually increases your company's profitability. Here's how....

04/15/2021 - 7:00am

What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers....

04/13/2021 - 6:00am

When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five...

04/08/2021 - 7:00am

The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what...

04/07/2021 - 7:00am

Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process--and not just for consumer products, but B2B services as well. Learn more in this...

04/01/2021 - 7:00am

In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of...

04/01/2021 - 6:00am

In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage...

03/31/2021 - 7:00am

Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms....

03/24/2021 - 7:00am

Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This...

03/18/2021 - 7:00am

The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony....

03/16/2021 - 6:00am

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