Brand It - Resources and How-to-tips

LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog....

10/20/2020 - 7:00am

B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns....

10/15/2020 - 7:00am

Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?...

10/01/2020 - 7:00am

Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful...

09/30/2020 - 7:00am

The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer....

09/22/2020 - 7:00am

The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider....

09/16/2020 - 7:00am

In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and...

09/15/2020 - 7:00am

Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and...

08/27/2020 - 7:00am

Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization....

08/27/2020 - 7:00am

As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that...

08/20/2020 - 7:00am

Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ....

08/19/2020 - 6:00am

B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research from ON24 and NetLine....

08/18/2020 - 7:00am

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