BRAND IT

  • The Brands Americans Feel Most Intimately Connected to During COVID-19

    Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic,...
    Post date: Wednesday, November 11, 2020 - 7:00am
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  • The 25 Most Valuable Global Brands in 2020

    The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand....
    Post date: Wednesday, November 4, 2020 - 7:00am
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  • Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

    In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their...
    Post date: Tuesday, September 15, 2020 - 7:00am
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  • How to Effectively Talk to Your Customers During a Crisis

    Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can...
    Post date: Thursday, August 27, 2020 - 7:00am
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  • To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

    Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization....
    Post date: Thursday, August 27, 2020 - 7:00am
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  • The 10 Most Valuable Global Brands in 2020

    Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ....
    Post date: Wednesday, August 19, 2020 - 6:00am
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  • The Most Significant Challenges to B2B Brand-Building

    B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research...
    Post date: Tuesday, August 18, 2020 - 7:00am
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  • Brand Guidelines: It's High Time to Revamp How We Create and Use Them

    Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no...
    Post date: Wednesday, August 5, 2020 - 7:00am
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  • 5 Smart Ways to Use Metaphors to Create Irresistible Content

    Hopefully I’ve sold you on the benefits of using metaphors when creating compelling content, and you know the differences between...


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    Post date: Wednesday, July 29, 2020 - 1:00am
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  • How to Build an Audience in 2020 (and Beyond)

    Hey there, Brian Clark here. It’s been a minute, right? Along those lines, a lot has changed in my world...


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    Post date: Tuesday, July 28, 2020 - 6:00am
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