BRAND IT

  • Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]

    Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company...
    Post date: Thursday, March 4, 2021 - 7:00am
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  • World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs

    Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand...
    Post date: Tuesday, March 2, 2021 - 7:00am
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  • Six Prerequisites for a Responsive Brand

    How quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish...
    Post date: Tuesday, February 23, 2021 - 7:00am
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  • What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]

    What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie...
    Post date: Thursday, January 21, 2021 - 7:00am
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  • How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]

    How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger...
    Post date: Thursday, January 14, 2021 - 7:00am
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  • The Benefits of Green B2B Branding

    Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial...
    Post date: Wednesday, January 13, 2021 - 7:00am
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  • Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]

    Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we...
    Post date: Thursday, January 7, 2021 - 7:00am
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  • The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]

    Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it...
    Post date: Thursday, December 17, 2020 - 7:00am
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  • Five Differences Between Branding and Direct Response Every Marketer Should Know

    Branding and direct response marketing must work together. Marketers should therefore understand the key differences between the two so that they...
    Post date: Wednesday, December 16, 2020 - 7:00am
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  • The Brands Americans Feel Most Intimately Connected to During COVID-19

    Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic,...
    Post date: Wednesday, November 11, 2020 - 7:00am
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